Wedlancer
Social media marketing for India’s biggest wedding freelancer community.
Social Media
Community
Client
Wedlancer
Services
Social Media, Video Production
Year
Since 2021
Platform
About the client
The wedding industry is complicated. Studios hire freelance cinematographers and photographers as the need arises, and both sides struggle to find each other. Wedlancer is a SaaS platform that connects freelancers in the wedding industry with studio owners, creating gig opportunities for freelancers and easing hiring for studios.
Scope of work
Wedlancer needed a strong community of freelancers and clients that would grow sales of its core services. We were trusted with end-to-end management of their social media, covering content planning, production, marketing and featuring, with Instagram as the biggest target for building the audience.
The result
In roughly six months we took the Instagram handle from 0 to 10,000 followers, and it now stands at 25,000+, 90% of it organic. Around 2,000 leads came from social media alone, creating business potential close to ₹1.5 crore. We also built the personal brand of Wedlancer’s cinematographer Abhishek, which pushed the company’s overall popularity. Wedlancer is now a well-known name in the wedding industry.
Wedlancer
Social media marketing for India’s biggest wedding freelancer community.
Social Media
Community
Client
Wedlancer
Services
Social Media, Video Production
Year
Since 2021
Platform
About the client
The wedding industry is complicated. Studios hire freelance cinematographers and photographers as the need arises, and both sides struggle to find each other. Wedlancer is a SaaS platform that connects freelancers in the wedding industry with studio owners, creating gig opportunities for freelancers and easing hiring for studios.
Scope of work
Wedlancer needed a strong community of freelancers and clients that would grow sales of its core services. We were trusted with end-to-end management of their social media, covering content planning, production, marketing and featuring, with Instagram as the biggest target for building the audience.
The result
In roughly six months we took the Instagram handle from 0 to 10,000 followers, and it now stands at 25,000+, 90% of it organic. Around 2,000 leads came from social media alone, creating business potential close to ₹1.5 crore. We also built the personal brand of Wedlancer’s cinematographer Abhishek, which pushed the company’s overall popularity. Wedlancer is now a well-known name in the wedding industry.
Wedlancer
Social media marketing for India’s biggest wedding freelancer community.
Social Media
Community
Client
Wedlancer
Services
Social Media, Video Production
Year
Since 2021
Platform
About the client
The wedding industry is complicated. Studios hire freelance cinematographers and photographers as the need arises, and both sides struggle to find each other. Wedlancer is a SaaS platform that connects freelancers in the wedding industry with studio owners, creating gig opportunities for freelancers and easing hiring for studios.
Scope of work
Wedlancer needed a strong community of freelancers and clients that would grow sales of its core services. We were trusted with end-to-end management of their social media, covering content planning, production, marketing and featuring, with Instagram as the biggest target for building the audience.
The result
In roughly six months we took the Instagram handle from 0 to 10,000 followers, and it now stands at 25,000+, 90% of it organic. Around 2,000 leads came from social media alone, creating business potential close to ₹1.5 crore. We also built the personal brand of Wedlancer’s cinematographer Abhishek, which pushed the company’s overall popularity. Wedlancer is now a well-known name in the wedding industry.